Chapter 1

Falling in love

Chapter 1 Falling in love

Chapter 1 Falling in love

Chapter 1 Falling in love

Chapter 1 Falling in love

That Photoshop copy is absolutely legit, mate. No funny business.

Recalling my earliest memory of Photoshop CS3 fills me with unimaginable joy and confusion – I mean, what on earth were all those panels for? This led to a lifelong passion that guided me into adulthood and created some of the best moments of my life. But… where did it all begin?

Getting into design involved discovering and obtaining the most ‘legitimate’ copy of Photoshop from the questionable areas of the world wide web we now call the internet.

Falling in love

Chapter 1

Comfort? What’s that?

Chapter 2

Hypergrowth

Chapter 3

Discovering true identity

Chapter 4

Grind, grind and grind

Chapter 5

Freedom

Chapter 6

Despite what Adobe’s license checking system might have thought, as a 12-year-old kid, I didn’t have many options. Try convincing your mom to spend a monthly wage on a license key delivered via email! I couldn’t explain what email was, so I took matters into my own hands. Don’t blame me I tried! I bought a genuinely legitimate box edition of Photoshop at a flea market for a whopping £2, only to discover that Photoshop existed before ‘CS’ and the version I got ran on Windows 98… My Pentium PC was already running Millennium.

Despite what Adobe’s license checking system might have thought, as a 12-year-old kid, I didn’t have many options. Try convincing your mom to spend a monthly wage on a license key delivered via email! I couldn’t explain what email was, so I took matters into my own hands. Don’t blame me – I tried! I bought a genuinely legitimate box edition of Photoshop at a flea market for a whopping £2, only to discover that Photoshop existed before ‘CS’ and the version I got ran on Windows 98… My Pentium PC was already running Millennium.

Nevertheless, I believe I wasn’t the only soul wandering the internet’s offshores to get it, nor the only designer who started that way. Besides, this converted me into a paying customer later down the route, so we might see this as an unintentional investment from the folks at Adobe. But whereabouts have I heard about Photoshop and why did it immediately spark so much interest?

Nevertheless, I believe I wasn’t the only soul wandering the internet’s offshores to get it, nor the only designer who started that way. Besides, this converted me into a paying customer later down the route, so we might see this as an unintentional investment from the folks at Adobe. But whereabouts have I heard about Photoshop and why did it immediately spark so much interest?

Experimentation. Design became the Lego® of his teenage years.

I was one of those kids who always wanted to do good and had little to no bad intentions – at least as far as I can remember. Despite my best efforts, I often ended up causing a lot of trouble. Just ask my parents.

Reflecting on my childhood, I recall that just a few years after outgrowing my diapers when my dad promised me chocolate if I managed not to have another accident I was a curious kid who simply couldn’t fit in. It took me almost 20 years to understand why, but looking back, the signs were always there. I enjoyed my own company and could have spent endless hours playing around with Lego®. Are you thinking of getting sets for Christmas and following the instructions? That would’ve been too easy. We had a big cardboard box of random bricks, many of them inherited from my older brother.

Reflecting on my childhood, I recall that just a few years after outgrowing my diapers – when my dad promised me chocolate if I managed not to have another accident – I was a curious kid who simply couldn’t fit in. It took me almost 20 years to understand why, but looking back, the signs were always there. I enjoyed my own company and could have spent endless hours playing around with Lego®. Are you thinking of getting sets for Christmas and following the instructions? That would’ve been too easy. We had a big cardboard box of random bricks, many of them inherited from my older brother.

This was, as it turned out many years later, an early sign of what I’d now call “technical creativity.” While most creative kids excelled in drawing and art classes, I was struggling in them. I couldn’t draw a decent line, but I could pull off some impressive Lego® moves. And by that, I mean proper technical creativity using rubber bands as tension belts for mechanisms or as shocks for simple, yet effective suspension. After all, I’m Polish, not German. My parents always gave me a fair bit of credit for the builds I came up with, whether they were small or large.

This was, as it turned out many years later, an early sign of what I’d now call “technical creativity.” While most creative kids excelled in drawing and art classes, I was struggling in them. I couldn’t draw a decent line, but I could pull off some impressive Lego® moves. And by that, I mean proper technical creativity – using rubber bands as tension belts for mechanisms or as shocks for simple, yet effective suspension. After all, I’m Polish, not German. My parents always gave me a fair bit of credit for the builds I came up with, whether they were small or large.

A major sign among many was that I was thinking ahead – not just years, but decades into my future. It’s hard to pinpoint exactly when or why, but I fondly remember dreaming about what lay ahead while walking home from secondary school.

Try chatting about household responsibilities and future careers with teenage peers – I suppose I was the odd one out, not interested in early, totally alcohol-free parties, but rather in spending that time productively.

PC wars I always had to win. Thank you, Dawid.

PC wars I always had to win.
Thank you, Dawid.

You remember me talking about having good intentions, but things usually went south? Sharing a PC with my brother was one such situation. Even though it was his PC in his room, he’d let me spend a little extra time in front of the screen.

Despite the fact share policy wasn’t treating me fairly, I enjoyed us two getting into computers together.

Dawid Kowal • My older Brother

All that extra time meant longer sessions playing questionable to say the least games that, despite popular opinion of the era, didn’t turn me into a serial killer but got me excited about technology. And that marked an era of discovery. I wasn’t getting on with the kids at school at the time, so I started looking for a different world where I’d be appreciated.

All that extra time meant longer sessions playing questionable – to say the least – games that, despite popular opinion of the era, didn’t turn me into a serial killer but got me excited about technology. And that marked an era of discovery. I wasn’t getting on with the kids at school at the time, so I started looking for a different world where I’d be appreciated.

Being absolutely buzzing about the emerging scene of Polish YouTubers, I decided to give it a go. I grabbed the digital camera my dad bought abroad and shot a couple of vlogs of meeting up with my friends. I also produced a set of gameplay videos and, separately, I recorded a series showcasing my Lego builds and whatnot. Believe it or not, I even took my first steps into simracing a pursuit that, many years later, became my go-to stress relief.
Being absolutely buzzing about the emerging scene of Polish YouTubers, I decided to give it a go. I grabbed the digital camera my dad bought abroad and shot a couple of vlogs of meeting up with my friends. I also produced a set of gameplay videos and, separately, I recorded a series showcasing my Lego builds and whatnot. Believe it or not, I even took my first steps into simracing a pursuit that, many years later, became my go-to stress relief.

Being absolutely buzzing about the emerging scene of Polish YouTubers, I decided to give it a go. I grabbed the digital camera my dad bought abroad and shot a couple of vlogs of meeting up with my friends. I also produced a set of gameplay videos – and, separately, I recorded a series showcasing my Lego builds and whatnot. Believe it or not, I even took my first steps into simracing – a pursuit that, many years later, became my go-to stress relief.

Being absolutely buzzing about the emerging scene of Polish YouTubers, I decided to give it a go. I grabbed the digital camera my dad bought abroad and shot a couple of vlogs of meeting up with my friends. I also produced a set of gameplay videos – and, separately, I recorded a series showcasing my Lego builds and whatnot. Believe it or not, I even took my first steps into simracing – a pursuit that, many years later, became my go-to stress relief.

I wish any of that was still available; however, it’s all now considered lost media. After a group of not-so-friendly school peers discovered my channel during a computer science lesson laughing at me I deleted everything. I wish YouTube had better UX and nudged me to mark the videos as private rather than delete them. I still use the same channel that, at its peak, had a whopping 50 subscribers so if you know a way to resurrect videos I deleted 15 years ago, be my guest. I then turned my attention to the music industry, looking up to my older brother, who was producing his own music. Since we had a bit of software, I decided to experiment with it. The music I produced was just as good as my drawings, so I swiftly moved into gigging as a DJ for an online station. Despite our dodgy, spotty internet connection, I managed to earn a couple of fans who would shout me out in forum live chats. That career didn’t last very long, though as suddenly, I discovered a piece of software called Photoshop.

I wish any of that was still available; however, it’s all now considered lost media. After a group of not-so-friendly school peers discovered my channel during a computer science lesson – laughing at me – I deleted everything. I wish YouTube had better UX and nudged me to mark the videos as private rather than delete them. I still use the same channel that, at its peak, had a whopping 50 subscribers – so if you know a way to resurrect videos I deleted 15 years ago, be my guest. I then turned my attention to the music industry, looking up to my older brother, who was producing his own music. Since we had a bit of software, I decided to experiment with it. The music I produced was just as good as my drawings, so I swiftly moved into gigging as a DJ for an online station. Despite our dodgy, spotty internet connection, I managed to earn a couple of fans who would shout me out in forum live chats. That career didn’t last very long, though – as suddenly, I discovered a piece of software called Photoshop.

Unwanted and laughed at, but supported by one fellow designer.

Playing around with the software without really knowing what I was doing quickly got boring. Back then, scouring the internet for bits of knowledge wasn’t easy, and finding a free tutorial in your mother tongue was nearly impossible.

Fortunately, my mum was more cooperative this time – I managed to convince her to get me a copy of ComputerArts magazine complete with CD tutorials. Digital design wasn’t exactly popular then, and most tutorials focused on retouching photos – but that gave me the perfect chance to get to know Photoshop better.

Days turned into months, and I was firing up Photoshop more often than Counter Strike, discovering what an oasis means in a desert. An online community of fellow designers called “Graffika.pl” the go-to place for the Polish design community, fondly remembered by many from the first wave of Polish designers, though it closed many years ago helped me understand what design was all about and showed me where I belonged. Many didn’t take a 13-year-old boy doing some wanky design seriously, but there was one person who made all of this possible. Our friendship grew as we spent countless hours talking design feedback that proved invaluable in shaping my breakthrough creations and even when design wasn’t our only focus, we had loads of fun playing online games (remember that infamous Diana vs Mordekaiser match? We both know how that turned out). Anyway, I chose branding landing those first projects, making clients happy (or sometimes not so happy) and diving deeper into the wonderful world of design.

Days turned into months, and I was firing up Photoshop more often than Counter Strike, discovering what an oasis means in a desert. An online community of fellow designers called “Graffika.pl” – the go-to place for the Polish design community, fondly remembered by many from the first wave of Polish designers, though it closed many years ago – helped me understand what design was all about and showed me where I belonged. Many didn’t take a 13-year-old boy doing some wanky design seriously, but there was one person who made all of this possible. Our friendship grew as we spent countless hours talking design – feedback that proved invaluable in shaping my breakthrough creations – and even when design wasn’t our only focus, we had loads of fun playing online games (remember that infamous Diana vs Mordekaiser match? We both know how that turned out). Anyway, I chose branding – landing those first projects, making clients happy (or sometimes not so happy) – and diving deeper into the wonderful world of design.

Krystian was my first mentor, dragging me into the unbelievably lovely world of design. He gave me much-needed orientation and directed my first steps. Bear in mind, the internet wasn’t exactly overflowing with tutorials and articles back in the day, so people often had to rely on each other’s knowledge and experience. Krystian recommended my first and certainly not my last book on design, “Logo Design Love” by the lovely David Airey. Funnily enough, David is from a small town called Bangor in Northern Ireland, where my dad lived for a while. That book made a huge impact, and I got through it in one day. I was hooked.

Krystian was my first mentor, dragging me into the unbelievably lovely world of design. He gave me much-needed orientation and directed my first steps. Bear in mind, the internet wasn’t exactly overflowing with tutorials and articles back in the day, so people often had to rely on each other’s knowledge and experience. Krystian recommended my first – and certainly not my last – book on design, “Logo Design Love” by the lovely David Airey. Funnily enough, David is from a small town called Bangor in Northern Ireland, where my dad lived for a while. That book made a huge impact, and I got through it in one day. I was hooked.

Krystian was my first mentor, dragging me into the unbelievably lovely world of design. He gave me much-needed orientation and directed my first steps. Bear in mind, the internet wasn’t exactly overflowing with tutorials and articles back in the day, so people often had to rely on each other’s knowledge and experience. Krystian recommended my first – and certainly not my last – book on design, “Logo Design Love” by the lovely David Airey. Funnily enough, David is from a small town called Bangor in Northern Ireland, where my dad lived for a while. That book made a huge impact, and I got through it in one day. I was hooked.

My first steps into design weren’t smooth – I wasn’t a pro from day one (duh!) – and the steep learning curve had me questioning myself more times than I can count. I churned out sketch after sketch, following the process and posting some of my early creations online, only to be met with less-than-positive comments.


There were reasons for that, of course. But then there were those who believed in me and pushed me to aim higher. In response to Cin3k’s comment, Panda stepped in with a strong defence.


Thank you, Panda – whoever you are. I hope you’re doing well. I owe you.

Are you 13 years old? :) Don’t even post that.
First, I wouldn’t call that a layout. Second, what kind of texture upscaling is that? Can’t you see the pixels? Third, a gradient running sideways through the content? Nothing’s legible.
A complete flop. (…)

Cin3k • Moderator • Graffika.pl

Judging someone’s work based solely on their age only shows what a real jerk you are. In my opinion, the initial comments prove that the motto of graffika.pl is off target, and after such remarks, the kid won’t bother taking on any other work. Is that what you intended by nitpicking him? Surely any normal person can understand that this is someone’s first work, done without any experience, so don’t judge him as if he were a professional.

PANDA • Graffika.pl

As months turned into years, I was gradually improving. I stayed in touch with Krystian and became increasingly immersed in design at every level, even taking on a few clients as an underaged freelance designer. One project marked a breakthrough, and I still keep it in my portfolio out of nostalgia – it was the first one that brought positive comments from the fellas on Graffika.pl.


You lot made me believe I could be getting somewhere, and even though it took years for me to realise that graphic design could be a career, I felt compelled to keep pushing and getting more involved. At that time, I was roughly three or four years into it – both as a passion and a side hustle.

Beautiful;)

matias. • Graffika.pl

Great logo, you’re making progress :).

krzys077 • Graffika.pl

Standing ovations ;)

pixel_crook • Graffika.pl

Chapter 2

Comfort? Whats that?

Chapter 2 Comfort? Whats that?

Chapter 2 Comfort? Whats that?

Chapter 2 Comfort? Whats that?

Chapter 2 Comfort? Whats that?

Good old 5 am school runs through winters and storms.

I wasn’t just going to school back then – I was moving up to a whole new league. I won’t get into all the nooks and crannies of our school system, but I was shifting over to the high school equivalent. I had a choice: either a run-of-the-mill three-year high school or one that not only covered the basics but also taught you a bit of extra domain knowledge. I decided to double down on my future and opted for a technical school specialising in marketing and design.

The school I chose was a fair trek from home an hour’s bus ride, no less and I had to be there by 7 am sharp. That meant I was up at 5 am every single morning, whether I fancied it or not. But once I got there, it was a proper breath of fresh air. Finally, I’d escaped the toxic atmosphere of my local schools and found a place where people actually cared about what I loved. Changing my surroundings like that gave me the space to open up and find a bunch of like-minded mates.
The school I chose was a fair trek from home an hour’s bus ride, no less and I had to be there by 7 am sharp. That meant I was up at 5 am every single morning, whether I fancied it or not. But once I got there, it was a proper breath of fresh air. Finally, I’d escaped the toxic atmosphere of my local schools and found a place where people actually cared about what I loved. Changing my surroundings like that gave me the space to open up and find a bunch of like-minded mates.

The school I chose was a fair trek from home – an hour’s bus ride, no less – and I had to be there by 7 am sharp. That meant I was up at 5 am every single morning, whether I fancied it or not. But once I got there, it was a proper breath of fresh air. Finally, I’d escaped the toxic atmosphere of my local schools and found a place where people actually cared about what I loved. Changing my surroundings like that gave me the space to open up and find a bunch of like-minded mates.

The school I chose was a fair trek from home an hour’s bus ride, no less and I had to be there by 7 am sharp. That meant I was up at 5 am every single morning, whether I fancied it or not. But once I got there, it was a proper breath of fresh air. Finally, I’d escaped the toxic atmosphere of my local schools and found a place where people actually cared about what I loved. Changing my surroundings like that gave me the space to open up and find a bunch of like-minded mates.

Friendship that outlived school and…
we are neighbours again.

Friendship that outlived school and… we are neighbours again.

Finding people I could really chat with was a blessing; it allowed me to open up and finally pick up some much-needed social skills. Before that, I might’ve been considered a caveman maybe I still am, who knows? There was one person who stood head and shoulders above the rest his name was Maciek. I instantly knew what sort of beast he was, and even though everyone was friendly, I felt an immediate connection with him. Our stories are pretty similar, although Maciek seemed to download Premiere Pro instead of Photoshop at first. Now, he’s a brilliant, detail-oriented video editor and motion designer. If you need things set in motion, he’s your guy. I knew we both shared a similar vision of the future both keen to work hard and destined for big things, even if we kept that to ourselves.

Finding people I could really chat with was a blessing; it allowed me to open up and finally pick up some much-needed social skills. Before that, I might’ve been considered a caveman – maybe I still am, who knows? There was one person who stood head and shoulders above the rest – his name was Maciek. I instantly knew what sort of beast he was, and even though everyone was friendly, I felt an immediate connection with him. Our stories are pretty similar, although Maciek seemed to download Premiere Pro instead of Photoshop at first. Now, he’s a brilliant, detail-oriented video editor and motion designer. If you need things set in motion, he’s your guy. I knew we both shared a similar vision of the future – both keen to work hard and destined for big things, even if we kept that to ourselves.

Over the years, our friendship deepened and endures to this day. We not only collaborated during school but well beyond that – an unbreakable duo delivering beyond anyone’s expectations. I owe you, Maciek – you’re a wonderful friend.

Funny enough, it wasn’t just me who felt our odd connection. Life has a way of proving things – we both moved across different cities in our adulthood, found ourselves in the oddest places (Łódź, chasing our own endeavours), and eventually ended up neighbours again in the lovely city of Kraków.

I met Przemek in high school, and from the start, it was clear how sharp and relentless he was – always pushing forward, always raising the bar. We started with small school projects, then moved on to real business work, but more importantly, we’ve been friends for over a decade. Przemek is the kind of person you want both in business and in life – always ready to help, challenge, and push you in the right direction. He’s up for any conversation, any debate, and when it comes to feedback, he gives it straight and expects the same in return. And that’s exactly what makes working with him so damn good.

Maciej Białek • ViDEO & MOtion Designer • My best Friend

Realising that social skills can get you further than your cave.

School time was good and refreshing – it marked the end of the old me, a time of new shoes, new looks, and finally being able to breathe deeply and be myself. All that helped drag me out of my lovely cave on journeys to big cities for design meetups. One in particular holds a special place in my heart: Dribbble Kraków.

Getting to know fellow design enthusiasts was a true blessing, and after a few meetups, I had connected with a pack of well-known designers. Feeling ready for the next step, I pursued a role as a junior designer. And it happened! I was accepted as a junior designer at a Silesian-based agency called Creogram ask any designer active at that time, and you’ll know people looked up to them. With a few big clients under their belt and top-class talent on board, I couldn’t believe I’d get the chance to work with them. It was insane. As insane as it was, it was also quite difficult.

Getting to know fellow design enthusiasts was a true blessing, and after a few meetups, I had connected with a pack of well-known designers. Feeling ready for the next step, I pursued a role as a junior designer. And it happened! I was accepted as a junior designer at a Silesian-based agency called Creogram – ask any designer active at that time, and you’ll know people looked up to them. With a few big clients under their belt and top-class talent on board, I couldn’t believe I’d get the chance to work with them. It was insane. As insane as it was, it was also quite difficult.

Part time job and full time school? Yeah, sounds great!

While I still had to be up at 5 am on most days, by my second or third year my schedule changed a bit – on some days I started later, which meant I could sleep in and wake up at 6 am instead, and even skip the bus walk by getting a lift with my dad on his way to work.

That being said, right after school – roughly around 3 pm – I was back home, and after a quick dinner I’d be pushing through 4 hours of work each weekday. On top of that, I was putting in 8 straight hours on each weekend day, which, at that time, felt like juggling two jobs – one of them being school.

My teachers and parents soon realised what was going on, and luckily, both were supportive. I had food on the table, my clothes were tidy, and teachers would look the other way when they saw me with my shiny silver Mac during random English classes, minding my own business. I’m grateful to have been given that margin to pursue my career. Not all my schoolmates were thrilled by it, but honestly, why pay attention to English class when I was above the bar speaking fluently, while others still insisted that their favourite food was pizza?

My teachers and parents soon realised what was going on, and luckily, both were supportive. I had food on the table, my clothes were tidy, and teachers would look the other way when they saw me with my shiny silver Mac during random English classes, minding my own business. I’m grateful to have been given that margin to pursue my career. Not all my schoolmates were thrilled by it, but honestly, why pay attention to English class when I was above the bar speaking fluently, while others still insisted that their favourite food was pizza?

As a junior designer at Creogram, I got involved in all sorts of projects from print design to what we called web design back in the day, which meant creating each viewport for a page in a separate PSD file. Those were the good old days of using Photoshop to create UI. Everything was running smoothly until final classes and exams rolled around and, not being so great at maths, my mum insisted I shift my focus and take extra lessons. I had to drop my junior designer hat and get back to maths. Once I was well prepared for my final exams, I began my job hunt with the intention of starting work immediately afterwards. I considered going to university, but I was conscious of already being ahead of the curve compared to my peers, and I preferred to learn by doing real work.
As a junior designer at Creogram, I got involved in all sorts of projects from print design to what we called web design back in the day, which meant creating each viewport for a page in a separate PSD file. Those were the good old days of using Photoshop to create UI. Everything was running smoothly until final classes and exams rolled around and, not being so great at maths, my mum insisted I shift my focus and take extra lessons. I had to drop my junior designer hat and get back to maths. Once I was well prepared for my final exams, I began my job hunt with the intention of starting work immediately afterwards. I considered going to university, but I was conscious of already being ahead of the curve compared to my peers, and I preferred to learn by doing real work.

As a junior designer at Creogram, I got involved in all sorts of projects – from print design to what we called web design back in the day, which meant creating each viewport for a page in a separate PSD file. Those were the good old days of using Photoshop to create UI. Everything was running smoothly until final classes and exams rolled around – and, not being so great at maths, my mum insisted I shift my focus and take extra lessons. I had to drop my junior designer hat and get back to maths. Once I was well prepared for my final exams, I began my job hunt with the intention of starting work immediately afterwards. I considered going to university, but I was conscious of already being ahead of the curve compared to my peers, and I preferred to learn by doing real work.

I initially aimed in brand design roles, but soon I realised it wasn’t my cup of tea after all. I pivoted quickly – created two interfaces and posted them on Dribbble – and that move landed me a UI Designer role at Netguru just a few days later.

Netguru was a top-notch agency, immensely popular among designers. As far as I recall, everyone wanted to work there. At its peak, the agency boasted around 60 designers alongside extensive front-end and back-end teams it was a massive organisation. I still remember receiving an offer from them via email as I was walking to catch the bus for one of my final exams. It was incredibly exciting; I can even recall the exact spot along my route, many years later. And there it was.

Netguru was a top-notch agency, immensely popular among designers. As far as I recall, everyone wanted to work there. At its peak, the agency boasted around 60 designers alongside extensive front-end and back-end teams – it was a massive organisation. I still remember receiving an offer from them via email as I was walking to catch the bus for one of my final exams. It was incredibly exciting; I can even recall the exact spot along my route, many years later. And there it was.

Chapter 3

Hypergrowth

Chapter 3 Hypergrowth

Chapter 3 Hypergrowth

Chapter 3 Hypergrowth

Chapter 3 Hypergrowth

Urban awakening. Embracing big city design.

Urban awakening.
Embracing big city design.

Once I finished school, I landed at a fancy, modern agency that gathered top-notch talent under one roof. It was brilliant – being surrounded by so many gifted people sparked a hypergrowth phase in my design career. I was finally given more freedom as a designer, and working in multidisciplinary teams let me absorb knowledge like a sponge soaks up water.

Initially, I was working remotely, but my dad once told me to move to Kraków a large city roughly 120 km from where I lived. At first, I thought he was kicking me out of the house, even though his tone didn’t imply that. I didn’t overthink it and just went for it. My dad, a man of few words, rarely gives advice but when he does, you know it’s important to listen. I knew this move was crucial. Many years later, I realised he wasn’t trying to kick me out at all; he simply saw beyond my comfort zone and knew that moving to a larger city and working in an office would open up opportunities I’d otherwise miss. Thank you for kicking me out, Dad.

Initially, I was working remotely, but my dad once told me to move to Kraków – a large city roughly 120 km from where I lived. At first, I thought he was kicking me out of the house, even though his tone didn’t imply that. I didn’t overthink it and just went for it. My dad, a man of few words, rarely gives advice – but when he does, you know it’s important to listen. I knew this move was crucial. Many years later, I realised he wasn’t trying to kick me out at all; he simply saw beyond my comfort zone and knew that moving to a larger city and working in an office would open up opportunities I’d otherwise miss. Thank you for kicking me out, Dad.

That meant I finally left remote working behind and joined Netguru’s office. It was brilliant being around people who shared my passion – though my first day was embarrassingly memorable.

Lunch orders were delivered to the kitchen, but as a newcomer, I had no idea where they were kept. The kitchen was full of big boxes – which, not only looked like IKEA boxes, but were IKEA boxes – so I opened one, expecting to find my lunch.

One of my new co-workers then asked, “Why are you looking for your lunch in the trash bin?” I still can’t believe that happened on my first day!

Anyway, aside from that one incident, office life was great. I found myself surrounded by a wealth of talented people who were always willing to share advice. I spent over two years at that company an experience that felt worth five years on my own and I still keep in touch with those guys. It was a time when I finally got to work with real clients, solve genuine problems, and earn the appreciation of my peers. I worked late into the nights, polishing every project and putting in a tremendous amount of effort, all of which helped me grow as a designer. It was an exciting period something akin to a Silicon Valley moment and I felt I was exactly getting what my dad had predicted: living that big city life.

Anyway, aside from that one incident, office life was great. I found myself surrounded by a wealth of talented people who were always willing to share advice. I spent over two years at that company – an experience that felt worth five years on my own – and I still keep in touch with those guys. It was a time when I finally got to work with real clients, solve genuine problems, and earn the appreciation of my peers. I worked late into the nights, polishing every project and putting in a tremendous amount of effort, all of which helped me grow as a designer. It was an exciting period – something akin to a Silicon Valley moment – and I felt I was exactly getting what my dad had predicted: living that big city life.

As a nod to my earlier design-oriented visits to Kraków, I later discovered that Netguru was involved in organising Dribbble Kraków meetups. That year, I managed to snag tickets, and not only did my beloved event welcome my presence, but I even received a proper “team” badge.

You can’t imagine how much that meant to me. Just a few years earlier, I was attending the very first edition of the event, and now, look at me: I have the badge!

Chapter 4

Discovering true identity

Chapter 4 Discovering true identity

Chapter 4 Discovering true identity

chapter 4 Discovering true identity

Chapter 4 Discovering true identity

Start-up rollercoaster. Brace yourself.

Start-up rollercoaster.
Brace yourself.

After a while, I realised my job no longer challenged me – it had become all about churning out designs at lightning speed. Even though I was in a strong position, armed with the motivation and confidence to produce work quickly, it left me feeling unsatisfied with what I was doing.

Right about when COVID hit our world, I, like anyone else, started looking for more work. I picked up a few freelance projects and worked for some start-ups. One of the most meaningful projects was with Krystian the same mate I met on the Graffika forum years back. It turned out that he’d taken an unplanned break from the industry his design mojo seemed to have gone on holiday. With this project, though, I managed to nudge him back into action and get him up to speed. It was a brilliant way to repay everything he’d taught me.

Right about when COVID hit our world, I, like anyone else, started looking for more work. I picked up a few freelance projects and worked for some start-ups. One of the most meaningful projects was with Krystian – the same mate I met on the Graffika forum years back. It turned out that he’d taken an unplanned break from the industry – his design mojo seemed to have gone on holiday. | With this project, though, I managed to nudge him back into action and get him up to speed. It was a brilliant way to repay everything he’d taught me.

Right about when COVID hit our world, I, like anyone else, started looking for more work. I picked up a few freelance projects and worked for some start-ups. One of the most meaningful projects was with Krystian the same mate I met on the Graffika forum years back. It turned out that he’d taken an unplanned break from the industry his design mojo seemed to have gone on holiday. With this project, though, I managed to nudge him back into action and get him up to speed. It was a brilliant way to repay everything he’d taught me.

Because it was the COVID era, I think I missed out on one job because of the state of my beard and hair – I just didn’t want to cut them myself, knowing I’d do a terrible job!

One of the startups I worked for offered me a full-time role abroad (remotely), but that lasted only three months before I was fired. It was quite odd I was watching a movie when I got a notification that I’d been signed out of a Google account. That’s when I realised I’d been shown the door. In that role, I never managed to find a common language with the founders. They didn’t really know what they needed and couldn’t properly steer the company. We were lacking a product owner it was like working in the dark and I believe they simply didn’t need as many designers as they’d hired at the time.

One of the startups I worked for offered me a full-time role abroad (remotely), but that lasted only three months before I was fired. It was quite odd – I was watching a movie when I got a notification that I’d been signed out of a Google account. That’s when I realised I’d been shown the door. In that role, I never managed to find a common language with the founders. They didn’t really know what they needed and couldn’t properly steer the company. We were lacking a product owner – it was like working in the dark – and I believe they simply didn’t need as many designers as they’d hired at the time.

I quickly recovered and picked up some freelance projects in the meantime. Then I landed a job at another startup, where I had a similar experience – the culture wasn’t great, so I didn’t stick around for long.

Not long after, I realised I needed yet another overnight career pivot. With my deep involvement in design systems over the years, I decided to put all my cards on the table.

And it turned out that this was my final, truest design identity. A few days later… you get the idea – I managed to land a job in the oddest way possible…

Chapter 5

Grind, grind and grind.

Chapter 5 Grind, grind and grind.

Chapter 5 Grind, grind and grind.

Chapter 5 Grind, grind and grind.

chapter 5 Grind, grind and grind.

Design systems on a grand scale.

Design systems on
a grand scale.

My way into bp was quite bizarre. I was following a recruiter on LinkedIn and reacted to one of his posts. He messaged me, and suddenly we were chatting about a role at bp.

Although I had some experience using and building smaller design systems and was already in love with their concept, process, and benefits not many companies could, or should, invest in them. A full-time role solely dedicated to design systems felt like a utopian dream, and I’d never been actively searching for such a position. Then Tom came to the rescue. Discussing the role felt a bit like a Matrix escape. The main office was based in London (after all, they are called British Petroleum, right?), the brand was globally recognisable, and the role was entirely focused on design systems. No wonder I was intrigued.

Although I had some experience using and building smaller design systems – and was already in love with their concept, process, and benefits – not many companies could, or should, invest in them. A full-time role solely dedicated to design systems felt like a utopian dream, and I’d never been actively searching for such a position. Then Tom came to the rescue. Discussing the role felt a bit like a Matrix escape. The main office was based in London (after all, they are called British Petroleum, right?), the brand was globally recognisable, and the role was entirely focused on design systems. No wonder I was intrigued.

The recruitment process wasn’t typical either. I was expecting it to be hard, demanding, and in-depth – with loads of screening calls, portfolio reviews, and design challenges (seriously, it’s 2025; enough with the design challenges already).

And guess what? It wasn’t.

It was simply a conversation with the Head of Design Engineering, and I was in. That felt insanely good – finally, one of my utopian dreams had come true. I was hired for who I was, what I believed in, and how I presented myself. I already had a strong portfolio and solid knowledge, but cutting out all the unnecessary overhead made it feel so good.

And that opened the door for me to go even further – I had an insane amount of fun building enormous libraries and often stretching beyond working hours, purely as a hobby.

My British romance story.

I’ve always fancied London – growing up, it seemed like the ideal place for design, brimming with opportunity, art, and history. Very early on, I dreamed that perhaps one day I’d land a job in London and spend some time living there.

My American… British dream was quickly fact-checked on my first visit to London as a tourist. Thanks to my brother (cheers again, bro!), I got the chance not only to sightsee but also to catch a glimpse of the city’s rapid pace.

Honestly, how do you lot manage to live so quickly? My biggest “no-go” moment was stepping into a crowded tube station near Big Ben it seemed like thousands of people were coming and going, all minding their own business. Some were chatting, some were glued to their phones, but what struck me most was that nobody seemed to notice their surroundings. You might ask, “What’s the problem?” I have no clue, but it felt really, really frightening. Over the years, I lost the burning desire to chase that dream of moving. But then bp came along and on a different scale, it rekindled my old love for London. When I revisited the city for bp, deliberately avoiding the hectic centre, I found myself falling for it all over again. Here I was in London, working in a fancy office and meeting new people… and I realised I’d made my dream come true without ever really chasing it.

Honestly, how do you lot manage to live so quickly? My biggest “no-go” moment was stepping into a crowded tube station near Big Ben – it seemed like thousands of people were coming and going, all minding their own business. Some were chatting, some were glued to their phones, but what struck me most was that nobody seemed to notice their surroundings. You might ask, “What’s the problem?” I have no clue, but it felt really, really frightening. Over the years, I lost the burning desire to chase that dream of moving. But then bp came along – and on a different scale, it rekindled my old love for London. When I revisited the city for bp, deliberately avoiding the hectic centre, I found myself falling for it all over again. Here I was in London, working in a fancy office and meeting new people… and I realised I’d made my dream come true without ever really chasing it.

Chapter 6

Freedom

Chapter 6 Freedom

Chapter 6 Freedom

Chapter 6 Freedom

Chapter 6 Freedom

Side hustles and new horizons.

Just like when I was a kid, I started playing around with tech – this time after work – spending a lot of time exploring no-code builders.

My brother had this idea of launching a sim racing league for companies. He kept bringing it up, and one Christmas evening, after our parents had gone to bed, we stayed up late discussing it from a business perspective. I thought, “You know what? Let’s do this.” That very night, we designed the branding.

The very next day, we got started on a website, reaching out for contacts and whatnot. While my role was primarily design, running a serious business with B2B sales meant I needed to do a bit more. It was my first taste of start-up life from a founder’s perspective, and it was quite eye-opening. By that point, I’d already gathered some corporate experience and an understanding of how big businesses operate, so I began applying those techniques to our own venture.

The very next day, we got started on a website, reaching out for contacts and whatnot. While my role was primarily design, running a serious business with B2B sales meant I needed to do a bit more. It was my first taste of start-up life from a founder’s perspective, and it was quite eye-opening. By that point, I’d already gathered some corporate experience and an understanding of how big businesses operate, so I began applying those techniques to our own venture.

The very next day, we got started on a website, reaching out for contacts and whatnot. While my role was primarily design, running a serious business with B2B sales meant I needed to do a bit more. It was my first taste of start-up life from a founder’s perspective, and it was quite eye-opening. By that point, I’d already gathered some corporate experience and an understanding of how big businesses operate, so I began applying those techniques to our own venture.

While I handled design and my brother focused on sales, we also dove into all sorts of tasks in between: marketing, managing invoices, talking to accountants and lawyers, getting the company set up, and more. It was a lot of work.

That experience gave me a fresh perspective on start-up life and made me think more about the business side of things. I learned when to deprioritise design usually, I’d work after hours to perfect something, but here I had to cut back and just get things done. I also honed my no-code skills building the website and expanded my knowledge of marketing tools and AI. It was a fun little business and, in its own way, very successful. Although I’m no longer involved, I’m still proud of what we accomplished. My brother still runs it, and now that the second season has started, I’m actually participating as one of the companies in the league.

That experience gave me a fresh perspective on start-up life and made me think more about the business side of things. I learned when to deprioritise design – usually, I’d work after hours to perfect something, but here I had to cut back and just get things done. I also honed my no-code skills building the website and expanded my knowledge of marketing tools and AI. It was a fun little business and, in its own way, very successful. Although I’m no longer involved, I’m still proud of what we accomplished. My brother still runs it, and now that the second season has started, I’m actually participating as one of the companies in the league.

Epilogue.
Keep on dreaming.

At the end of the day, what this journey has taught me is that staying curious really is the secret sauce. Whether you’re a 12-year-old fumbling with a stolen copy of Photoshop or navigating the bustling corridors of a London office, the willingness to try, experiment, and learn can take you places.

A little bit of luck, combined with a whole lot of hard work, goes a long way. So, as you forge your own path in this crazy, creative world, remember: never stop exploring, never stop trying, and never lose that spark of curiosity. Cheers to the journey ahead!

Chapter 1

Falling in love

Comfort? What’s that?

Hypergrowth

Discovering true identity

Grind, grind and grind.

Freedom

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Chapter 1

Falling in love

Comfort? What’s that?

Hypergrowth

Discovering true identity

Grind, grind and grind.

Freedom

0%

Projects

Every project is a unique story.

Every project is
a unique story.